Advertising, the Ogilvy way.

When it comes to advertising in India, nobody does it the way O&M does.
O&M or Ogilvy and Mather  is the first advertising agency in India.
Founded in 1928 by David Ogilvy, the father of modern day advertising, it has come a long way with its passion for building and nurturing, enduring brands.

The living legend of Advertising, Piyush Pande

O&M is an international ad agency that is based in several countries around the globe. In India, the advertising agency is headed by the moustachioed maverick Piyush Pandey.

  Over the years it has helped create some of India's most successful brands like Asian Paints, Cadbury, Fevicol among them, and in recent times- Perfetti, Hutch, Close Up and many more.

A power brand in itself, Ogilvy & Mather is acknowledged as the leading communications agency in the country today.

Their defining quality is their firm belief in the value of brands and the important role they play in consumers' lives. The business of building brands is conducted through a proprietary way of thinking and working; what is called "360 Degree Brand Stewardship".

The famous brands they have been handling:
Bajaj Discover, Center Shock, Fevicol, Happy Dent, Hutch, Titan,
Perfetti Van Melle, Cadbury, Sprite, Asian paints, Amaron, Close up, etc.

O&M India has created some amazing commercials. Like the example of a utilitarian product like Fevicol. Popularising a generic white adhesive is definitely a difficult task, but humorous ads created by O&M, reportedly increased its sales by 35%. And who can forget the Hutch Pug. We all wanted to have a Pug after O&M brought it to Hutch.

Here's an Ogilvy advertisement of Hutch.
Enjoy.