Don’t get mislead by the title. It’s not the Change as in transformation I am talking about, it’s about a funny and wonderful advertisement of Camelin erasable markers.
The best thing about the advertisement is that it fully exploits the concept of Homonym.
For those who don’t know what a Homonym is, here’s a vocabulary lesson recap.
Homonym is a word the same as another in sound and spelling but different in meaning, as chase “to pursue” and chase “to ornament metal. There numerous words in English which have more than one meaning. For instance, the very word English. It can be used for the language English or English as in a person belonging to England.
I guess that’s why Amitabh Bachchan called English a Funny language.
Getting back to the advertisement. Change usually is taken as any kind of shift or shuffle.
That’s what the lead character says to his employees but what they understand is that the boss needs change of money.
The advertisement excellently moves from one meaning of Change to another. Funny how meanings CHANGE from person to person.
So, It is always a good idea to know the meaning of words before we use them.
No comments:
Post a Comment