Think Hatke

Virgin Mobile brand is India’s first national youth-focused mobile service.

Since its launch, Virgin Mobile has tried to create benchmarks in the youth and provide them the most innovative and differentiated offerings with the experience of a world class network.

Different like its name, Virgin brought many new and out of the box or as they call it hatke offerings in the Indian market. Like the pay per second scheme, earn per second of incoming calls, free Virgin to Virgin calling, and VAS services like vMingle’, ‘vBelong’, ‘vGenie’, ‘WOW’ ‘vJingle’.

Not to forget the hatke Virgin ads for Virgin Mobile.

I have always been a big fan of all Virgin's ad campaigns, not just Virgin India, but all over, as nobody I believe relates to its target audience better than Virgin does. All of Virgin's campaigns have been whacky, funny and out-of-the-box.

Virgin ads have taken youth advertising to another level.